Market Research
The data you need
Op4G’s objective is to have the most robust, most diverse, and most active Member base possible for Clients needing Internet-based market research, opinion polls, surveys, focus groups, and other studies.
Robust demographics
Op4G Members fill out demographic information upon enrolling and must regularly update their demographics, so clients have access to robust, vital, and current population segments, including hard-to-reach, medium-to-high net-worth professional respondents. All information is screened by Op4G’s professional staff and tools.
Op4G’s strong demographics will help all industries improve their segmenting, targeting, and positioning — leading to better products and services.
See our basic demographics questionnaire.
Motivated research participants
Op4G Members are highly motivated to answer research questions — the more questions and research activities they complete, the more they support and earn for their Non-Profit of choice.
Why anonymity works
Op4G Members remain anonymous in their market research activities, allowing them to be truthful and heartfelt in revealing their opinions. More Members will participate in activities knowing they are free from spam and scams.
Data reliability
In order to prevent fraudulent activities (such as one person with multiple Member usernames, inaccurate information, etc), Op4G uses a number of standard techniques to validate Members’ information as being unique and accurate. We will monitor, identify and purge any activities that are in violation of Op4G membership conditions.
Reduced time and cost
Research Clients receive screened demographic pools in as little as two days. Op4G provides Clients with full demographic profiles during the screening and selection process, and Clients can easily alter or expand the selection criteria to fine-tune participation in their research.
With immediate access to Op4G's Member database, the time to assemble a panel or survey group will be minimal, resulting in savings from the expense of acquiring respondents.
Designing market research activities
Op4G anticipates that Clients will prefer to create their own research questionnaires. However, Op4G research staff will review questionnaires to ensure that they comply with representations made to Members. The Op4G staff will be able to assist Clients with questionnaires upon request.
