Market Research
Interacting
with our Members
Member screening
Market research activities such as surveys, focus groups, and usability studies can have participants screened and recruited in short order. Each participant has a full demographic profile available to the Client during the screening and selection process.
Op4G is generating an extensive demographic profile of its Members. Member responses to Client activities will be incorporated in their profiles to better serve future Client needs.
| 1 | Clients stipulate the type of research they plan to field and offer defined demographic metrics. Op4G then screens our membership for the best possible pool of Members that meet their specifications. Clients can make metric adjustments until the desired pool is achieved. |
| 2 | Clients may request demographic information from Op4G, but direct access to Members’ personal identity information is prohibited. |
| 3 | Clients may specify demographic metrics that capture Member preferences for products/services. Additionally, the Client may pose a series of qualification questions prior to a Member launching an activity. Op4G can also recruit and facilitate proprietary research panels. |
Standard formats
Demographic reporting is offered in standard format; custom reports are available. Information is available in file formats that allow for easy integration with existing operating systems.
Member communication
Clients are not permitted to directly contact the Op4G membership. Members’ personal information will never be released to an outside source, except as outlined in our privacy policy or unless legally required as defined in the Op4G privacy policy
Clients are only permitted to interact directly with the Op4G membership during on-line focus group activity. All other Member communications will be through Op4G.
