Research products

Op4G’s research products:

• Focus groups
• Surveys
• Ads
• Usability testing
• Political polling

Focus groups

This Product offers Clients the opportunity to have true dialogue and interaction with selected panel of up to 10 participants which could be all Op4G Members or a mix of participants from other Client selected populations. In an hour-long session, the Client will be able to have true discussion and dialogue amongst the Focus Group Participants on the selected topics for market research. Member participant fees would be set based on the value of the panel seated for the Client.

For a focus group, Op4G will seat a panel of up to ten (10) Op4G Members for the Client that will involve the use of a web interface session that is moderated and directed by the Client from their selected technology platform. The Client will have the Op4G Members participate via their own computer at the Members’ verified IP addresses. The Member’s “username” will be used for all questioning and discussion unless the Member decides at their sole discretion to utilize their own identity in whole or part. The IP address of each Op4G Member, and his or her identity if it has been revealed, will be deleted after the 60-minute session by the Client and will not be shared with anyone.

All questions, moderation and technology to complete the Focus Group will be the requirement of the Client. If the Client requires follow-up questions of the Focus Group participants, then pricing for the additional time required by the Member participants would need to be contracted to and agreed by the Op4G Members at the time of their agreement to participate in the Focus Group.

Ads

Ads-Single

Clients will be able to take a single print or media advertisement or promotion for evaluation by up to 500 Op4G Member respondents. Questions to elicit evaluation will be offered with the advertisement and for a thoughtful review could be completed in less than 10 minutes.

The respondents to the advertisement evaluation are recruited based on demographic profiles required by the Client and can be expanded with unique additional qualifying questions provided by the Client. Respondent fees would be set based on the value of the demographics selected for participation and the required incentive to achieve the targeted number of respondents.

Ads-Bundle

Clients that would like to group a number of different print or media advertisements or promotions for evaluation by up to 500 Op4G respondents would use this product. Questions to elicit evaluation will be offered with the advertisements and for a thoughtful review could be completed in less than 30 minutes.

The respondents to the advertisement evaluation are recruited based on demographic profiles supplied by the Client and can be expanded with unique additional qualifying questions provided by the Client. Respondent fees would be set based on the value of the demographics selected for participation and the required incentive to achieve the targeted number of respondents.

Ads-Banner

One of the hallmarks of Internet advertising is the Banner Ad. Op4G offers a product where its Members have opted-in to evaluate Banner Ads by clicking an evaluation button for all Banner Ads and giving a “snap evaluation” by clicking on icons attached to the Ads. These evaluations are not demographic specific, but all respondents that do a “snap evaluation” will be tabulated based on their demographics as part of the pool of respondents.

Reporting for Banner Ads is done at the end of the 30-day cycle on the Op4G site. All funds received by Op4G are split evenly between the Access & Reporting Fee and the Non-Profit of the Month.

Political polling

One of the opt-in activities at Op4G is a political polling activity. Members electing to participate would be offering their demographics for a wide range of political polling of all types. Given that political polling activities are not to be compensated, all Members opting-in to the activities will know that all funds received by Op4G are split evenly between the Access & Reporting Fee and the Non-Profit of the Month.