What makes you happy?
I like seeing people laugh. We need more laughter in the world.
Get to know Garth...
What excites you the most about the work you're doing in market research?
There is rarely a dull moment.
What advice would you give to others wanting to enter the market research industry?
Be open minded about the twists and turns your career will take. There is no “one way” to do something.
Where can we find you on the weekends?
Shuttling my two daughters back and forth to ballet; hanging in the backyard with a cocktail and the barbecue; and if I’m really lucky, on the golf course.
Do you have any pets?
We have a Tuxedo Cat named White Socks. While she’s a pet, we’re not really her owners. I tend to agree with the fellow who said dogs have owners, cats have staff.
What three people would you invite to a dinner party dead or alive?
David Chang, Jon Favreau, and Albert Einstein. We’d get great food, entertainment, and enlightenment.
This or that?
Movies or books?
Both. I can’t pick just one.
Indoor activities or outdoors?
Outdoors provided it’s not too hot or too cold.
Morning or night?
Pizza: deep dish or thin crust?
Thin crust overall but when I’m in Chicago, I go for deep dish.