In this blog, we unravel the art of crafting effective surveys and shed light on the common mistakes that can tarnish your data and results. By reading this blog, you’ll learn how to maintain clarity in your survey questions, minimize bias, and ask questions effectively.
International surveys frequently require translation. But translation is only half the battle. Another crucial—and often overlooked—process is localization. Localization involves making specific questions or words local in character or meaning. Research participants may misinterpret or bypass questions without localization, resulting in weaker or inaccurate insights. Read this blog to understand common topics requiring localizations.
Business-to-Business (B2B) market research differs markedly from Business-to-Consumer (B2C) research. B2B participants, often challenging to reach, burdened with high workloads, and motivated differently, possess extensive industry knowledge. Crafting surveys for B2B professionals necessitates distinct strategies. Here, we present essential guidelines to enhance survey engagement and derive actionable insights within this industry
In order to appropriately target Gen Zs and Millennial, businesses must first understand the critical differences between these generations. We’ve identified some of the principal factors influencing Millennial and Gen Z consumption – and the key takeaways for businesses and marketers.